B/S (balance sheet) is more important than P/L (profit and loss statement). And cash flow is more important than B/S. I am sure that the aim of management is to get enough money preparing both for crisis and chance.

Anyway a company should try to hold a high cash position. If a company has enough cash, it will be able to deal with any sudden economical crisis. And the company will also be able to decide very soon to invest when there is a good economi…

In deflation, “decrease in sales and increase in profit” is the natural and correct way. And “cash flow” is more important than sales and profit. If a company has good cash flow, there is little risk of bankruptcy. To the contrary, when a …

If we try to make sales increase, we would increase the staff or advertisement. But increasing the staff or advertisement doesn’t guarantee the increase of the sales, especially in deflation. If we can’t get the expected sales, the only th…

Nowadays I found that the most important thing in management was to increase cash in a company. In inflation, “increases both in sales and profit” are the ideal situation. But in deflation, it is difficult to increase sales.